Chanel: Avec Amour.
Project scope: 3 day personal project, winter 2023 /
Redesign of the iconic Chanel lip/foundation stick for modern markets and younger consumers.
Why?
Redesigned for young urban women, this aims to bring Chanel beauty products to a larger audience, using understated design and a lower price point, while retaining the air of sophistication and luxury that people come to expect from this legendary brand.
Inspiration.
Exploration for a historical brand.
Redesigning the lipstick and glowstick for a brand like Chanel poses many challenges.
How do you Incorporate a historical design language into a new package?...
During the sketch phase, I fell upon creating a form that's both invocative of Chanels history and simple, elegant beauty.
During mock ups, I found that the "aggressive" and "antique" models both drastically move away from the target audience.
The focus was finding a clean and modern design.
Taking a nod towards classic Chanel branding, I looked for ways to incorporate gold into the design.
Testing visual weight to find the correct balance for maximum visual impact.
What's left is a design that communicates Chanels past, with Chanels future.
Future.
Present.
Lipstick
Glow stick
for the full process!